Different tools. Every feature built specifically for online selling. Wix is a website builder with e-commerce added later.
Tie. Both are beginner-friendly with drag-and-drop builders.
Wix wins slightly. More design freedom with positioning. Shopify themes are more structured but mobile-optimized.
Shopify wins. Advanced inventory, variants, multi-channel selling, abandoned cart, and more. Wix has basic selling features suitable for small catalogs.
Shopify wins. Shopify wins. 8,000+ apps specifically for e-commerce. Wix has fewer e-commerce apps with less functionality.
Shopify wins. No transaction fees with Shopify Payments. Wix charges transaction fees unless you're on their highest plan.
Shopify wins. Handles thousands of products and high traffic. Wix works for small stores but struggles with large catalogs.
Similar. Wix: $27-159/month. Shopify: $29-299/month.
