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Own Your Brand or Use Their Traffic?

Shopify vs Amazon

Build your own store with Shopify or sell on Amazon’s marketplace.
Build Your Shopify Store

The Comparison

Customer Ownership

Shopify wins. You own all customer data and relationships. Amazon owns the customer. They can contact your buyers to sell competitor products.

Fees

Shopify wins. $29-299/month plus 2.9% + 30¢ payment processing. Amazon charges 15% referral fee plus FBA fees. Total: 25-40% of each sale.

Traffic

Amazon wins. 2.4 billion monthly visitors ready to buy. Shopify stores start with zero traffic. You drive traffic with ads and SEO.

Branding

Shopify wins. Complete control over look, feel, and customer experience. Amazon listings all look the same. Limited branding opportunities.

Competition

Shopify wins. Customers shop your store, not 20 competitors. Amazon shows competitor products on your listing pages.

Speed to First Sale

Amazon wins. Can make sales within days of listing. Shopify requires building traffic, which takes weeks or months.

Long-term Value

Shopify wins. Build a real business you can sell for 3-5x revenue. Amazon accounts sell for less and can be suspended anytime.

Our Recommendation

Choose Shopify if you want:

  • You want to build a real brand
  • You can drive traffic with ads or content
  • You want higher profit margins
  • You're thinking long-term (1+ years)

Start with Amazon if:

  • You need sales immediately
  • You have no marketing budget
  • You're testing product ideas
  • You're okay with lower margins

Best of Both

Use Shopify for your store and WordPress for content marketing on a subdomain (blog.yourstore.com).

Ready to own your customer relationships?

Build a Shopify store that gives you control and higher profits.
Start Your Shopify Store

FAQ

Can I sell on both?

Yes. Many successful brands sell on both Amazon and Shopify.

Most clients see improved conversion rates within 2 weeks. Ad campaigns typically show positive ROI in 30-60 days.

Most clients see improved conversion rates within 2 weeks. Ad campaigns typically show positive ROI in 30-60 days.